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Strategic Sourcing and Procurement Services

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Marketing Expense Services

A Procurement Goldmine

We help clients drive better value from Marketing Expense suppliers:

  • Are your agency fees appropriate for the work and the agency staffing?
  • How do your agency’s fees benchmark compared with other companies?
  • Is your agency compensation model driving best results? Should you use performance incentives? What agency performance metrics are best?
  • Who’s doing what in terms of best-in-class agency management practices?
  • Are you using the best agencies and suppliers for your company?
  • Should you use the holding company model when selecting agencies, or best-of-breed approach? Big agencies or independents? Global or local?
  • Are your below-the-line agencies and suppliers as efficient as they should be?
  • What about audits of time and material contracts?

We leverage deep experience to deliver results across all marketing areas: creative, media, digital, social, PR, promotions, on-premise support, etc.

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Gerry Preece’s book explains exactly why Marketing Expense is different than anything else Procurement touches, and what Procurement must do to be effective in this unique space (available on Amazon.com)