• Finance & Accounting
  • Financial Services
  • Mergers and Acquisitions
  • Outsourcing
  • ERP Systems
  • Risk Management
  • Investor Relations


  • BA, Brown University
  • Executive Management Program, Wake Forest University
  • GE Financial Management Program

Joseph A. Cox

Founding Partner of Paladin Associates Inc. specializing in Financial Management and Operational Assessments.


  • Extensive operating experience in financial services and manufacturing
  • Leadership positions in controllership (including SEC filings); treasury functions (including tax compliance), securitization and foreign exchange management; acquisitions and divestments; financial planning and analysis; ERP systems implementation; equity raising and investor relations; risk management; and outsourcing
  • Senior financial and business development positions over 18 years with GE Capital Technology Management Services and GE Residential Real Estate, GE Lighting Systems, GE Steam Turbine, GE Plastics and GE Distribution Transformer Systems
  • In 6 years with private, pre-IPO firms, functioned as the CFO, creating market value and positioning each business for a liquidity event
    - As SVP of Home Equity Products and SVP Corporate Development with ITT Consumer Financial Corp., managed a $1.2B national home equity portfolio, acquiring and selling retail branches and financial instruments throughout the U.S. As Chairman, managed the commercial lending activities of Lyndon Guaranty Bank, ITT’s "non- bank" bank
    - At Marine Midland Bank, served as Vice President of Finance for its National Consumer Bank with managed financial assets of $18B in consumer automobile loans and leases, mortgages, credit cards, student loans, and installment loans
  • Selected by GE’s CFO to the Presidential Executive Interchange Program as the Assistant Controller for the US Postal Service
  • 3 years as a GE Corporate Auditor and 2 years in GE’s Financial Management Program