Press Release – May 2016

Press Release


Paladin and VitalSmarts Expand Their Partnership With Three New Offerings

Atlanta, May 13, 2016

Paladin Associates and VitalSmarts are excited to announce an expansion of their partnership. Paladin is now licensed to offer three new courses: Influencing Change for Women, Crucial Conversations for Supply Chain and Crucial Accountability for Supply Chain.

“Our partnership has brought significant value to Supply Chain organizations. Clients tell us that VitalSmarts’ award-winning curriculum and Paladin’s deep Supply Chain subject matter expertise are a winning combination”, explained Barbara Ardell, Senior Vice President and Influencing Change Practice Leader at Paladin. Andy Shimberg, VitalSmarts CEO said, “Paladin has helped to bring these critical methodologies, strategies and skills to Supply Chain organizations to help them solve numerous, varied and complex influence and change challenges.”

Paladin Associates, Inc. is a Strategic Sourcing and Procurement Services company that partners with Clients to reduce their cost of purchased goods and services and increase the effectiveness of Supply Chain organizations. Visit for additional information, case studies, and client testimonials.

VitalSmarts, a TwentyEighty, Inc. company, is home to the award-winning Crucial Conversations®, Crucial Accountability®, Change Anything®, and Influencer Training® and New York Times bestselling books of the same titles. VitalSmarts has consulted with more than 300 of the Fortune 500 companies and trained more than 1.5 million people worldwide. For more information, go to

Contact Information:

Barbara Ardell
(770) 315-1581

Renee Libby
(770) 335-2020