Service: Marketing & Sales Operational Assessments

Marketing & Sales are complex functions, requiring many components to work effectively in an integrated fashion. Like an orchestra or a 20-cylinder engine, tuning and harmony are important for results. Paladin can provide objective root-cause analysis of problems and opportunities for improvement across 20 key areas of marketing & sales functions, including:

• Strategic Alignment and Integration
• Organization, Manpower and Compensation
• Lead Generation and MarCom
• Marketing & Sales Processes
• Forecasting, Measurement, and Reporting
• Pricing and Profitability Management
• Customer Segmentation and Prospect Qualification
• Proposals and Contracts
• Customer Satisfaction and Service