Service: Marketing & Sales Operational Assessments
Service: Marketing & Sales Operational Assessments
Marketing & Sales are complex functions, requiring many components to work effectively in an integrated fashion. Like an orchestra or a 20-cylinder engine, tuning and harmony are important for results. Paladin can provide objective root-cause analysis of problems and opportunities for improvement across 20 key areas of marketing & sales functions, including:
- Strategic Alignment and Integration
- Organization, Manpower and Compensation
- Lead Generation and MarCom
- Marketing & Sales Processes
- Forecasting, Measurement, and Reporting
- Pricing and Profitability Management
- Customer Segmentation and Prospect Qualification
- Proposals and Contracts
- Customer Satisfaction and Service