Service: Marketing & Sales Operational Assessments

Marketing & Sales are complex functions, requiring many components to work effectively in an integrated fashion. Like an orchestra or a 20-cylinder engine, tuning and harmony are important for results. Paladin can provide objective root-cause analysis of problems and opportunities for improvement across 20 key areas of marketing & sales functions, including:

  • Strategic Alignment and Integration
  • Organization, Manpower and Compensation
  • Lead Generation and MarCom
  • Marketing & Sales Processes
  • Forecasting, Measurement, and Reporting
  • Pricing and Profitability Management
  • Customer Segmentation and Prospect Qualification
  • Proposals and Contracts
  • Customer Satisfaction and Service